Philip Kotler - "Marketing Management"

A Summary

This a summary out of Kotler's book "Marketing Management". This document is written in German. It is also more thought as a "reminder" of the key topics and assumes that you are already (at least to a certain extent) familiar with Marketing and its concepts.

Please note that it took me about 1 month to compile it. I therefor ask you not to distribute this document withouth having obtained my personal agreement.

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