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The LibraryBooks on:
Marketing:Berndt, Ralph (1992): Marketing (volume 1-3), Berlin Heidelberg: Springer-Lehrbuch Blackwell, Roger D. (1997): From Mind To Market: Reinventing The Retail Supply Chain, New York: HarperCollins CFC - Council on Financial Competition (1996): "Present at the Creation - Redefining Competitive Advantage Through Data-Driven Marketing and Management", Washington: The Advisory Board CFC - Council on Financial Competition (1997): "Greater Than the Sum of Its Parts - Maximizing Value via World-Class Channel Management ", Washington: The Advisory Board CFC - Council on Financial Competition (1998): "The Center of the Dashboard - Aligning Sales, Service and Brand to Combat Customer Attrition", Washington: The Advisory Board CFC - Council on Financial Competition (1996): "No End In Sight - Avoiding the 'End Game' Trap in Financial Services", Washington: The Advisory Board Clancy, Kevin J. and Shulman, Robert S. (1981): The Marketing Revolution, New York: HarperCollins Clancy, Kevin and Shulman, Robert S. (1993): Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing, McGrawHill International David Shepard Associates (1995): The New direct marketing: how to implement a profit-driven database marketing strategy, Irwin Inc. Davidson, Hugh (1997): "Even more offensive marketing", London (UK): Penguin Desai, Caroline (1996): "Marketing Management", Volume 1-3, Glasgow: Strathclyde Graduate Business School Douglas, Susan and Craig, Samuel C. (1995): Global Marketing Strategy, McGrawHill International Fletcher, K. (1995): "Marketing", Volume 1-3, Glasgow: Strathclyde Graduate Business School Hamel, Cary and Prahalad, C.K. (1994): Competing for the future, Boston: Harvard Business School Press Holland, Heinrich (1993): Direkt Marketing, München: Verlag Vahlen Jobber, David (1998): "Principles and Practice of Marketing", Maidenhead (UK/England): McGraw-Hill Kotler, Philip (1982): Marketing-Management, 4. edition, Stuttgart: C.E.Poeschl Verlag Kotler, Philip and Armtrong, Gary (1988): Marketing: eine Einführung, Wien: Service-Fachverlag Verlag Kotler, Philip (1994): "Marketing Management: Analysis, Planning, Implementation and Control", Englewood Cliffs/NJ: Prentice Hall, Inc. Kotler, Philip and Armstrong, Gary (1994): "Principles of Marketing", Englewood Cliffs/ NJ (USA): Prentice Hall, Inc Kroeber-Riel, Werner (1992): Konsumentenverhalten, 5. edition, München: Verlag Vahlen Levinson, Jay Conrad (1992): Guerilla Marketing: offensives Werbe und Verkaufen für kleinere Unternehmen, Frankfurt/Main; New York: Campus Verlag Levinson, Jay Conrad (1994): Guerilla Marketing für Fortgeschrittene: Erfolg im kleineren Unternehmen: 50 goldene Regeln, Frankfurt/Main; New York: Campus Verlag Link, Jörg and Brändli,Dieter and Schleunig, Christian (ed.) (1997): Handbuch Database Marketing, Etting (Germany): IM Fachverlag Marketing-Forum Link, Jörg and Hildbrand, Volker (1993): Database Marketing und Computer Aided Selling, München: Verlag Vahlen Müller-Hagedorn, Lothar (1984): Handels-Marketing, Stuttgart: Kohlhammer Edition Marketing Murray, John A. and O'Driscoll, Aidan (1996): "Strategy and Process in Marketing", Hemel Hempstead: Prentice Hall Europe Nash, Edward L. (1986): Direct Marketing: strategy, planning, execution, 3. edition, McGrawHill International Rapp, Stan and Collins, Thomas L. (1994): Beyond MaxiMarketing - The New Power of Caring and Daring, McGrawHill International Ries, Al and Trout, Jack (1986): Marketing Warefare, McGrawHill International Ries, Al and Trout, Jack (1990): Bottom-Up Marketing, McGrawHill International Ries, Al and Trout, Jack (1993): The 22 Immutable Laws of Marketing, New York: HarperCollins Ries, Al and Trout, Jack (1986): Positioning: The Battle for Your Mind, McGrawHill International Scheuch, Prof.Dr.Fritz (1982): Dienstleistungsmarketing, München: Verlag Vahlen Scheuch, Prof.Dr.Fritz (1993): Marketing, 4. edition, München: Verlag Vahlen Schüring, Hendrik (1991): Database Marketing: Einsatz von Datenbanken für Direktmarketing Verkauf und Werbung, Landsberg/Lech: Verlag Moderne Industrie Treacy, Michael and Wiersema, Fred (1995): The Discipline of Market Leaders, London: HarperCollins Trout, Jack and Rivkin, Steve (1996): The New Positioning: The Latest on the World´s #1 Business Strategy, McGrawHill International Wilson, Aubrey (1993): "Marketing Audit Checklists: A guide to effective marketing resource realization", Berkshire/England (UK): McGraw-Hill International OperationsKume, Hitoshi (1985): 'Statistical Methods for Quality Improvement', Tokyo: AOTS - The Association for Overseas Technical Scholarship McMillan, C.R. and Mullen, Dr.T. (1990): "Operations", Glasgow: Strathclyde Graduate Business School Human Resources / Organizational BehaviourBuchanan, D. and Huczynski, A.: (1997): 'Organisational Behaviour', Hemel Hemptstead: Prentice Hall Europe Harvard Business Review On Managing People (1999), Boston: Harvard Business School Press McKenna, E. and Beech, N. (1995): 'The Essence of Human Resource Management', Hemel Hemptstead: Prentice Hall Europe Information Systems:Gibb, Forbes and MacMarrow, Noreen (1995): "Information System" (volume 1 and 2), Glasgow: Strathclyde Graduate Business School Peppard, Joe (editor) (1993): "IT Strategy for Business", London: Pitman Publishing Finance / Financial Management:Bradfield, Ron (1995): "Managerial Accounting" (volume 1-3), Glasgow: Strathclyde Graduate Business School Captstaff, J. and Pope, Prof.P. et al. (1998): 'Finance 1-2', Glasgow: Strathclyde Graduate Business School Captstaff, J. and Davies, J. (1995): 'Financial Management 1-4', Glasgow: Strathclyde Graduate Business School Damodaran, Aswath (1997): "Corporate Finance", John Wiley & Sons, Inc. Damodaran, Aswath (1996): "Investment Valuation", John Wiley & Sons, Inc. Dyson, J.R. (1997): "Accounting for Non-Accounting Students" - fourth edition, London: Pitman Publishing Friedlob, G. Thomas and Welton, Ralph E. (1995): "Keys to reading an annual report" (2nd edition), Hauppauge (USA): Barron's Business Keys Lere, John C. (1991): "Managerial accounting: a planning-operating-control framework", John Wiley & Sons, Inc. Reilly, Frank K. and Brown, Keith C. (1997): "Investment Analysis and Portfolio Management", Orlando/FL (USA): The Dryden Press Ross, S. and Westerfield, R. and Jaffe, J. (1996): 'Corporate Finance', Irwin/McGraw-Hill Shim, Jae K. and Siegel, Joel G. (1989): "Encyclopedic Dictionary of Accounting & Finance", New York: MJF Books General Management:Harvard Business Review On Leadership, (1998), Boston: Harvard Business School Press Harvard Business Review On Strategies For Growth, (1998), Boston: Harvard Business School Press Harvard Business Review On Measuring Corporate Performance, (1998), Boston: Harvard Business School Press Harvard Business Review On Managing Uncertainty, (1999), Boston: Harvard Business School Press Harvard Business Review On Knowledge Management, (1998), Boston: Harvard Business School Press Harvard Business Review On Change, (1998), Boston: Harvard Business School Press Harvard Business Review On Entrepreneurship, (1999), Boston: Harvard Business School Press Nonaka, Ikujiro and Takeuchi, Hirotaka (1997): Die Organisation des Wissens: wie japanische Unternehmen eine brachliegende Ressource nutzbar machen (original: The knowledge creating company), Frankfurt/Main; New York: Campus Verlag Strategy:Brandenburger, Adam and Nalebuff, Barry (1996): Co-Opetition, New York: Doubleday Cropper, Dr.Stephen; Eden, Prof. Colin; et al. (1998): General and Strategic Management - Business Policy (volume 1-3), Glasgow: Strathclyde Graduate Business School, University of Glasgow Cropper, Dr.Stephen; Eden, Prof. Colin; et al. (1990): "General and Strategic Management - Business Frameworks", Glasgow: Strathclyde Graduate Business School, University of Glasgow Dixit, Avinash K. and Nalebuff, Barry (1991): Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life, New York: W.W.Norton Grant, Robert M. (1998): "Contemporary Strategy analysis: concepts, techniques, applications" (third edition), Malden, MA (USA): Blackwell Publishers Inc. Grant, Robert M. and Neupert, Kent E. (1999): "Cases in Contemporary Strategy analysis " (second edition), Malden, MA (USA): Blackwell Publishers Inc. Johnson, Gerry and Scholes, Kevan (1999): "Exploring Corporate Strategy" (fifth edition), Prentice Hall Europe Kaplan, Robert S. and Norton, David P. (1996): 'The balanced scorecard: translating strategy into action', Boston: Harvard Business School Mintzberg, Henry and Quinn, James Brian (1996): "The Strategy Process: Concepts, Contexts, Cases" (third international edition), London: Prentice-Hall International (UK) Limited Porter, Michael E. (1998): "Competitive Strategy", The Free Press Porter, Michael E. (1997): "Competitive Advantage: Creating and Sustaining Superior Performance", The Free Press Perman, Roger; Scouller, John; et al. (1995): "General and Strategic Management - Business Economics" (vol: 1-4), Glasgow: Strathclyde Graduate Business School Schwarz, Peter (1996): "The Art of the Long View"; Doubleday Statistics / Data-Management:Belton, Dr.Vallerie (1998): "Data Management", Volume 1-3, Open Learning Unit, Strathclyde Graduate Business School Keller, Gerald and Warrack, Brian (1997): "Statistics for management and economics", Duxbury Press Silver, Mick (1997): "Business Statistics", McGraw-Hill International (UK) Limited |
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